Virtual world: cutting costs and complexity

More evidence of virtualisation gaining traction in Irish business circles in Enterprise Ireland’s eBusiness Live circular…

The idea of IT virtualisation is fast gaining popularity, but it can be a hard concept to pin down. Different providers, vendors and resellers can define the term in their own way, depending on the product each offers. Essentially, however, IT virtualisation is a way of combining and pooling hardware resources to more efficiently deliver software programs or storage space.

“Virtualisation separates applications from a physical reliance on hardware,” according to Eddie O’Rourke, sales director of virtualised systems provider Novosco. “It allows the running of IT systems on less hardware, reducing energy costs and carbon footprint, and enabling a lot more flexibility and dynamism in terms of how we run systems.”

O’Rourke says technology advances mean the concept of virtualisation is now open to all sizes of business. “It has made the transition from being experimental to the mainstream. Players such as VMware, Citrix, Microsoft and EMC have come out with their own mainstream virtualisation offerings. It has become a platform where people feel comfortable.”

There are two distinct ways in which companies can virtualise their systems. They can purchase virtualised solutions and implement them within their own IT department, or they can ask a partner to take over control of their newly virtualised systems, which are then hosted and maintained off-site.

“If the customer decides to virtualise their on-site infrastructure, there is a capital acquisition cost at the beginning which is clawed back over a number of years,” says O’Rourke. “Alternatively, the provider makes that investment on their behalf, and converts the customer’s physical infrastructure into a virtual one. Then you can buy everything as a service: hardware, software and services.”

Virtualisation can also open up mobility opportunities to staff who may move from site to site or access applications or storage from the road or from home. “At the front end the user can be anywhere and get access to any system at any time,” says O’Rourke.

Before leaping into virtualisation, however, businesses should be aware that the concept is still relatively new and evolving, and it may not work for every business in every situation.

Still, O’Rourke maintains that as the technology progresses, more and more SMEs will choose to virtualise part and then all of their IT function. “Smaller businesses can virtualise one or two applications so that they are available from anywhere on the internet, for example,” he says. “Once they feel comfortable they would introduce more systems into the virtualised environment.”

The future of virtualisation is in eliminating the difference, for the user or smaller business owner, between hardware machines and software applications, according to O’Rourke. “You can now virtualise someone’s entire server room and offer each element back as a service to the business.”

New Citrix XenServer Pricing Model

A couple of days late, but I wanted to wait a while just in case it was an April Fool.  Citrix have just announced a new “per server” pricing model for XenServer - not per socket or per core, just per physical server.

This is interesting for a couple of reasons: It will increase the size of servers being purchased - a 4U powerhouse can do much more than a blade, in terms of capacity.  So what becomes the expensive part, the license or the rackspace? The other reason, is that it puts it on a par with Microsoft Windows and Hyper-V, since the pricing model is the same.  I’m sure VMware will have an answer to this, otherwise the competition might start to get some traction.  Either way, competition like this is always good for the customer and will only ensure that virtualisation get’s further entrenched into IT infrastructures and datacentres that bit quicker.  And when the pricing differences become negligible, it will be all down to capabilities, that’s when we’ll really start to see some innovation…hopefully!

The Virtualisation Wars

It has started. All over the internet there’s a battle going, to command mindshare in relation to the virtualisation space. Microsoft and Citrix are making a full frontal attack on VMware’s dominance. Broadly speaking, the rhetoric goes some thing like this:

The vendor story

Microsoft - “We have a complete end to end management solution for all your assets both physical and virtual. Why invest in a point solution such as VMware when we can provide all of the important features at a fraction of the cost ? Our hypervisor is more efficient and smaller,  is architecturally superior and has the features that most customers need. The hypervisor is a commodity and the important elements in a virtualisation solution are really the management toolset.”

Citrix - “We have the most cost effective hypervisor on the market offering all of the really relevant advanced features that are missing from Microsoft, but provided by VMware, for an expensive premium.  Our technology set provides an integrated solution around virtualising, not just servers, but desktops and applications too. Our core product has strong pedigree in supporting non MS O/S and our partnership with MS guarantees the best all round fit no matter what server O/S you wish to virtualise.”

VMware - “We own this space, with a ten year track record and the most advanced product set that is available on the market today. Our hypervisor is the most cost effective because advanced features such as: VMotion, DRS, Host mgt and memory over-commit, provide a consolidation ratio which our competitors can only dream about. In fact, some of them haven’t shipped a product yet. We manage your complete virtual infrastructure from a single interface without the complexity of multiple consoles and technologies. Our reliability is legendary and our track record in solid dependable code release is enviable across the industry.”

Who has the answers?

  • So as a customer what do you do?
  • Who do you believe?
  • Which vendor has the answers for your environment or your unique set of circumstances?

<Shameless Plug>
Of course, all of the vendors have valid points and they are all in a way correct. It really is a minefield trying to figure out the right infrastructure technology to use and manage your environment. What you need is a trusted advisor, an organisation with a unique field of vision across all the main infrastructure technology vendors who stands independently and can offer you the right advise based on your requirements without prejudice.

Often, the correct solution does not sit with a single vendor.  If I look at some of our recent projects, there is a common thread based on best fit, not vendor fit. We recently commenced a project to virtualise the server infrastructure of a local building society with branches throughout the country. The customer had diverse requirements in terms of desktop management, application deployment and a desire to improve their disaster recovery capability and at the same time reduce server footprint. In the end we deployed Citrix XenApp, Microsoft System Centre Ops Mgr, Softgrid and VMware ESX based on these requirements.
</Shameless Plug>

Make sure you choose wisely

Make sure when looking for a technology partner they have  a broad view of virtualisation and a track record in multi-vendor deployment. Rarely, if ever, does one size fit all.

Virtualisation in the Irish Examiner

The Irish Examiner 25-01-2008

Novosco Launch Roundup

Yesterday saw the official launch of Novosco in the Baby Grand in the Grand Opera House, Belfast. The day proved to be a huge success with almost 100 attendees from the combined RTSL and 4sol customer base. We had 2 guest speakers, Donal Durkan from Invest NI and Guy Levine from Search Engine Optmisation. Also in attendance were Citrix, EMC, Microsoft, Riverbed and VMware.

The core Novosco message of Virtualisation and reducing energy consumption was very well received by the audience and press. In fact, Patrick McAliskey, our Managing Director was quoted on the radio alongside HP Group Manager, Brad Kirby who was hosting another event at the Waterfront on the same day.

Listen here

 
 Mention on Belfast City Beat [2:50m]: Play Now | Downloads 132

 
 Mention on Downtown Radio [0:25m]: Play Now | Downloads 74

Below are a selection photographs taken on the day.

Launch AttendeesGuy Levine

Donal DurkanEMC

CitrixMicrosoft

RiverbedNoel Brady and

Novosco Management TeamJoe, Donal and Kathy

Michael and SeanDavid, James and Alistair

EndaMore Guests

Newsletter Article

Documenting a Virtualisation Project

No, this is not advice on how best to do the above-mentioned.  It’s a link to a blog I found from a Dutch guy documenting his way through a VMware VI3 upgrade.

From the site, “This blog was formed as an external documentation hub for the implementation of a VMWare Virtual Infrastructure. The implementation is an actual project that has been in preparation for a couple of months, mostly figuring out what we would like to do and with what kind of equipment and software while participating in the beta of VMWare ESX Server 3 and VirtualCenter 2. It is this experience and our future experiences with the actual migration that I want to share through this blog. ”

It’s quite an interesting blog.  He even got support from Platespin!

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